Roche Vice Chairman Hoffmann Discusses China Strategy

The transcript discusses the pharmaceutical opportunities in China, focusing on cancer treatment and the growing market. It highlights the impact of deregulation, competition, and the introduction of new technologies. The company aims to expand its market share by leveraging universal health coverage and addressing local needs. Pricing strategies are discussed, emphasizing negotiation over immediate returns. The transcript also touches on trade agreements and the potential for future industry growth, particularly in cancer research and treatment.

What is the primary focus of the company's specialization in China?

• Neurological disorders

• Diabetes management

• Oncology treatments

• Cardiovascular diseases

How has deregulation impacted the company's operations in China?

• It has increased competition from local companies.

• It has led to higher production costs.

• It has facilitated the introduction of new products.

• It has slowed down product introductions.

What is the significance of the new research center in Shanghai?

• It is the largest research center globally.

• It focuses on cardiovascular research.

• It enhances research capabilities in China.

• It is primarily for marketing purposes.

What is the company's approach to pricing in the Chinese market?

• Increase prices to match global standards

• Avoid price negotiations

• Focus on immediate returns

• Prioritize long-term market positioning

How does the company view the introduction of biosimilars in China?

• As irrelevant to their strategy

• As a threat to their market share

• As an opportunity for growth

• As a reason to exit the market

What role do trade agreements play in the company's strategy in China?

• They increase tariffs on exports.

• They limit the company's market expansion.

• They provide free access to markets.

• They are not considered important.

What is the company's perspective on finding a cure for cancer?

• Cancer is a single disease with a single cure.

• A cure for cancer is expected within a few years.

• Curing cancer is like solving a global problem in one step.

• Cancer consists of various diseases requiring different therapies.