Citroen CEO Says U.S. Tariffs Would Have 'Enormous Impact'

The video discusses the impact of trade tensions on Citroen's business, highlighting the need for stability. It outlines Citroen's international strategy focusing on growth in China and India, and the benefits of the Opel acquisition for cost efficiency. Sales targets and market share goals for 2019 are discussed, along with challenges in electric vehicle components and infrastructure. The implications of Brexit on Citroen and the PSA Group are also explored.

What is the primary concern for Citroen due to trade tensions between the US, China, and the Eurozone?

• Rising costs of raw materials

• Fluctuating currency exchange rates

• Increased competition from local manufacturers

• Instability affecting business operations

What is Citroen's strategy to strengthen its position in the global market?

• Focusing solely on the European market

• Expanding into China and India

• Reducing production costs in Europe

• Increasing the number of luxury models

How does the acquisition of Opel benefit Citroen?

• It increases Citroen's market share in the US

• It allows Citroen to enter the luxury car market

• It provides economies of scale in production and R&D

• It reduces Citroen's dependency on the European market

What is a significant challenge for Citroen in the electric vehicle market?

• Competition from American EV manufacturers

• Lack of consumer interest in electric vehicles

• High production costs of electric vehicles

• Limited availability of EV components and infrastructure

What is Citroen's market share goal in Europe for 2019?

• 7%

• 3%

• 5%

• 10%

How is Brexit expected to impact Citroen's operations?

• It will simplify the import process into the UK

• It creates uncertainty and instability in the market

• It will have no impact on Citroen's operations

• It will lead to increased tariffs on exports

Why is the UK market important for Citroen?

• It is Citroen's largest market globally

• It is a key market for Citroen's electric vehicles

• It is the only market where Citroen sells luxury cars

• It is Citroen's fifth largest market