New York Times CEO on Digital Subscribers, Social Media

The transcript discusses the growth of digital subscriptions, the impact of political events like the Trump presidency on this growth, and the importance of managing churn and building strong relationships with readers. It highlights the New York Times' efforts in journalistic experimentation, including virtual reality and podcasting, and explores distribution models and partnerships with tech companies. The transcript also touches on the friendly rivalry with the Washington Post, emphasizing the competitive yet collaborative nature of journalism.

What was one of the factors contributing to the increase in digital subscriptions?

• The launch of a new app

• The 45th President's election

• A major advertising campaign

• A partnership with a tech company

Why is churn an important metric for subscription businesses?

• It indicates the number of new subscribers

• It shows the number of subscribers who do not renew

• It measures the total revenue from subscriptions

• It tracks the number of digital platforms used

How does the organization aim to build a strong relationship with its readers?

• By providing exclusive content

• By engaging readers with reliable news and familiar voices

• By offering discounts on subscriptions

• By hosting live events

What role do journalists and editors play in engaging with the audience?

• They focus solely on writing articles

• They are encouraged to be vocal on social media

• They avoid public appearances

• They work only behind the scenes

What is one of the new technologies the organization is experimenting with?

• Artificial intelligence

• Blockchain

• Augmented reality

• Virtual reality

How does the organization view its relationship with major digital platforms?

• As an experimental partnership to enhance journalism distribution

• As a way to bypass direct reader engagement

• As a replacement for traditional journalism

• As a competitor to their own digital platforms

What is the nature of the competition between the organization and the Washington Post?

• A collaboration on political coverage

• A hostile rivalry

• A focus on different news areas

• A friendly competition to get great stories