Alvarez and Marsal Senior Director Gao Huan

The video discusses the evolving trends in the consumer market, particularly around Singles Day. It highlights the shift towards online platforms, the growing importance of sustainability, and the impact of COVID-19 on consumer sentiment and spending. The discussion also covers how brands are adapting their marketing strategies to align with these changes, including the use of live streaming and social media. Additionally, it examines the challenges and strategies for maintaining profit margins, especially for high-end brands during Singles Day.

What is one of the major drivers of consumer trends this year?

• Traditional advertising

• Radio broadcasts

• Live streaming

• Print media

How are tech giants like Alibaba and JD.com responding to sustainability trends?

• By reducing online presence

• By ignoring sustainability

• By embracing sustainability

• By increasing impulse purchases

What shift in consumer behavior is noted post-COVID?

• Increased offline shopping

• Decreased online shopping

• Rapid shift to online shopping

• Preference for traditional brands

What challenge do traditional brands face in the current market?

• Lack of online presence

• Increased competition from new brands

• Excessive profit margins

• Over-reliance on physical stores

How are brands adapting their marketing strategies in response to evolving consumer trends?

• By sticking to traditional methods

• By ignoring new trends

• By refreshing their marketing toolbox

• By reducing marketing efforts

What is a common strategy for high-end brands during Singles Day?

• Offering regular discounts

• Reducing product quality

• Avoiding participation

• Creating special editions

Why might some brands be willing to sacrifice margins during Singles Day?

• To reduce inventory

• To gain market momentum

• To increase product prices

• To avoid competition