Kohl's CEO Says Trade Tensions Will Impact Prices Over Time

The transcript discusses Kohl's positive outlook for holiday sales, driven by strong consumer confidence and strategic initiatives. It highlights Kohl's approach to toy sales following the closure of Toys R Us, emphasizing partnerships with brands like Lego and FAO Schwarz. The company is also focused on operational excellence and strategic hiring to manage costs and attract seasonal workers. Additionally, Kohl's is preparing for potential impacts from tariffs, leveraging a diversified sourcing strategy to mitigate risks.

What has contributed to Kohl's strong momentum entering the holiday season?

• A new marketing campaign

• Four consecutive quarters of positive growth

• A partnership with Amazon

• Expansion into international markets

How is Kohl's approaching the toy category differently this holiday season?

• By offering discounts on all toys

• By partnering with Toys R Us

• By curating relevant toy brands and products

• By becoming a big box toy seller

What is one of Kohl's strategies to manage increased costs during the holiday season?

• Reducing store hours

• Increasing product prices

• Driving sales and operational excellence

• Cutting employee benefits

How is Kohl's addressing the tight labor market for seasonal associates?

• By offering higher wages across all stores

• By reducing the number of seasonal hires

• By outsourcing labor to other countries

• By starting holiday hiring earlier and using a surgical approach

What is Kohl's strategy in response to potential tariff impacts?

• Ceasing imports from China

• Passing all costs to consumers

• Focusing solely on domestic products

• Partnering with vendors and maintaining a diversified sourcing portfolio

What is Kohl's priority when dealing with tariff uncertainties?

• Maximizing profit margins

• Understanding consumer impact and staying competitive

• Reducing product variety

• Expanding into new markets

How does Kohl's plan to handle potential cost increases due to tariffs?

• By passing costs to consumers immediately

• By halting all imports from tariff-affected countries

• By navigating thoughtfully and maintaining competitive pricing

• By absorbing all costs internally