UCLA Professor of Management on Emergency Funding

The video discusses corporate climate goals, highlighting that while many companies have net zero targets, they often focus on scope 1 and 2 emissions, neglecting scope 3. The US has made progress in reducing emissions, but global challenges persist, especially with China and India. The debate between focusing on mitigation versus adaptation is explored, with examples of adaptation strategies in industries like utilities and wine. The video also examines consumer behavior, noting the gap between awareness and action in purchasing green products.

What percentage of successful companies have set net zero goals?

• 100%

• 60%

• 80%

• 30%

Which scope of emissions is least addressed by companies' net zero goals?

• Scope 4

• Scope 2

• Scope 1

• Scope 3

How much has the average American reduced their energy consumption compared to the 1970s?

• 20%

• 25%

• 14%

• 10%

Which countries are highlighted as major contributors to global emissions?

• Germany and France

• China and India

• Brazil and Russia

• Australia and Canada

What is a key challenge in implementing adaptation strategies?

• Lack of interest

• Lack of funding

• Lack of technology

• Lack of data

What is a common reason for the limited impact of green incentives?

• Lack of awareness

• High cost

• Inconvenience

• Lack of quality

What percentage of the marketplace consists of green products?

• 10%

• 15%

• 5%

• 20%