Five Guys Opens for Indoor Dining in U.K.

The transcript discusses Five Guys' response to the pandemic, focusing on safety measures, reopening dining rooms, and adapting sales strategies through delivery and curbside services. It highlights customer excitement about returning to dining in and predicts changes in customer footfall. The discussion also covers shifts in business locations, with some areas experiencing increased sales. Finally, it outlines Five Guys' future plans for expansion and taking advantage of market opportunities.

What has been a key focus for Five Guys as they reopen their dining rooms?

• Hiring more staff

• Introducing new menu items

• Ensuring customer safety

• Reducing prices

How has Five Guys utilized technology to improve customer service?

• By offering online cooking classes

• By launching a new mobile game

• Through a new loyalty program

• By implementing curbside services

What is expected to happen as dining restrictions ease?

• A euphoric response from customers

• A rise in delivery charges

• A decrease in customer visits

• More online orders

How has the location of Five Guys restaurants affected their performance during the pandemic?

• All locations have performed equally

• Stores in less crowded areas have performed better

• Stores near tourist areas have thrived

• Central London stores have seen increased sales

What is Five Guys' plan for store openings in the current year?

• To open fewer stores than planned

• To maintain the same number of store openings

• To double the number of planned store openings

• To close several stores

What has been a surprising trend in Five Guys' sales during the pandemic?

• Record sales in newly opened locations

• Increased sales in central urban areas

• Decline in sales across all locations

• Stable sales in tourist-heavy areas

What opportunity does Five Guys see in the current market?

• Launching a new advertising campaign

• Partnering with more delivery services

• Expanding into new real estate

• Reducing menu prices