Green Monday Looking to Boost Presence Across Asia: CEO

The video discusses the priorities for funding, focusing on expanding manufacturing and R&D in Asia. It highlights the growing demand for alternative meat in China due to health and sustainability awareness. The challenges of changing cultural food habits are addressed, along with the competition from established brands. The business model aims to create a holistic platform for consumers and businesses.

What is the company's primary focus in the next 12 to 18 months?

• Expanding into Europe

• Entering the North American market

• Boosting manufacturing and R&D in Asia

• Reducing production costs

What factors have contributed to the increased demand for alternative meat in China?

• Decrease in traditional meat supply

• Government regulations

• Health and sustainability awareness

• Economic recession

Which demographic is most open to trying alternative meat products in China?

• Older adults

• Middle-aged professionals

• Younger population

• Children

What is the company's strategy to cater to Asian consumers?

• Partnering with local restaurants

• Offering discounts

• Localizing products to fit taste profiles

• Focusing on online sales

What is the main challenge in shifting consumer habits towards alternative meat?

• Cultural attachment to traditional foods

• Limited product availability

• High production costs

• Lack of marketing

How does the company plan to compete with traditional meat and dairy?

• By lowering prices

• By creating a one-stop hub for alternative products

• By increasing advertising

• By focusing solely on pork alternatives

What is the company's business model described as?

• A platform offering a variety of products

• A subscription-based model

• A direct-to-consumer model

• A franchise model