Competing with Big Tech

Competing with Big Tech

Assessment

Interactive Video

Business, Architecture, Information Technology (IT)

University

Hard

Created by

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The video discusses a transition to Publicis Sapient, focusing on helping legacy companies compete with Silicon Valley. It explores the techlash phenomenon and the potential for legacy companies to challenge big tech. The speaker introduces their book 'How to Speak Machine', aiming to bridge the gap in computational understanding. The impact of the US-China trade war on the smartphone industry is analyzed, highlighting the competition between Apple and Huawei. Finally, the video compares innovation at Apple and Google, emphasizing software and privacy as key differentiators.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does the speaker want to help legacy companies compete with Silicon Valley?

They think legacy companies are superior.

They want to move away from technology.

They dislike startups.

They believe competition is beneficial.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's view on the potential of legacy companies to compete with big tech?

They have no chance.

They are already leading.

They have strengths in real-life spaces.

They should focus on hardware.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main idea behind the speaker's book 'How to Speak Machine'?

Mastering Wi-Fi technology.

Learning a new language.

Understanding the basics of technology.

Teaching advanced coding skills.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the speaker compare the current smartphone industry to the car industry of the 1950s?

Both industries need to differentiate based on experience.

Both industries focus on hardware.

Both industries are dominated by Chinese companies.

Both industries are declining.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the speaker's opinion on the design capabilities of Chinese companies?

They are inferior to Apple.

They are on par or better than Apple.

They focus too much on hardware.

They lack innovation.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the speaker suggest is more important than hardware in the tech industry?

Marketing strategies.

Software and cloud mastery.

Physical store presence.

Customer service.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the speaker believe Apple needs to focus on to improve its innovation grade?

Improving software and cloud services.

Enhancing privacy features.

Increasing hardware production.

Expanding into new markets.