Salesforce CEO: Buying Slack Is 'Marriage Made in Heaven'

Salesforce CEO: Buying Slack Is 'Marriage Made in Heaven'

Assessment

Interactive Video

Business, Religious Studies, Other, Social Studies

University

Hard

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The transcript discusses the merger of Salesforce and Slack, highlighting the strategic benefits and growth potential. Salesforce's strong market position and history of successful acquisitions are emphasized, along with the impact of digital transformation accelerated by the pandemic. The integration of Slack into Salesforce's ecosystem is expected to enhance productivity and customer engagement. The conversation also touches on Salesforce's innovation strategy and vision for the future.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the merger between Salesforce and Slack described as a 'marriage made in heaven'?

Because it was a defensive move against Microsoft

Because it enhances the Customer 360 vision

Due to the strong relationship between their executives

Because both companies are based in San Francisco

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is highlighted as a key strength of Salesforce in the context of the merger?

Its focus on customer service

Its financial performance and growth

Its ability to innovate internally

Its defensive strategy against competitors

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a common concern about the Slack acquisition?

The impact on Salesforce's stock price

The integration challenges with existing products

The high cost relative to Slack's revenue

The potential for cultural clashes

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the pandemic influence Salesforce's decision to acquire Slack?

It highlighted the need for digital transformation

It reduced the cost of acquisition

It increased competition from Microsoft

It delayed the acquisition process

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role will Stewart Butterfield have post-acquisition?

He will leave Slack

He will report directly to the CEO of Salesforce

He will remain at Slack with autonomy

He will lead Salesforce's new projects

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Salesforce's previous attempt to build a Slack-like product?

Salesforce Hub

Salesforce Link

Salesforce Chatter

Salesforce Connect

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key benefit of integrating Slack with Salesforce?

Increased marketing capabilities

Enhanced collaboration and productivity

Improved financial reporting

Stronger customer support