Tourism an Important Part of New Zealand's Economy: Nash

The video discusses New Zealand's strategic shift from mass tourism to targeting high-quality tourists who engage deeply with local culture and contribute positively to communities. It introduces the concept of regenerative tourism, which adds value to ecosystems and communities. The economic impact of tourism, including payment expectations and its role as a major export earner, is explored. The video also addresses infrastructure development and workforce challenges post-COVID, emphasizing the need for industry transformation to meet global service expectations.

What is the primary focus of New Zealand's new tourism strategy?

• Attracting mass tourists

• Targeting high-quality tourists

• Increasing domestic tourism

• Reducing tourism altogether

How does New Zealand define high-quality tourists?

• Tourists who visit only key attractions

• Tourists with high net worth

• Tourists who engage with local culture

• Tourists who spend the most money

What is regenerative tourism?

• Tourism that has no impact on the ecosystem

• Tourism that is cheaper for international visitors

• Tourism that adds value to communities and ecosystems

• Tourism that focuses on luxury experiences

What is the current economic advantage for tourists visiting New Zealand?

• High cost of living

• Differential pricing for international tourists

• Limited free attractions

• Favorable exchange rate

What role did tourism play in New Zealand's economy before the pandemic?

• It was equal to the dairy industry

• It was not considered an export earner

• It was the largest export earner

• It was the smallest export earner

What is one of the challenges in rebuilding New Zealand's tourism workforce?

• Lack of interest in tourism jobs

• High unemployment rate

• Enticing workers back to pre-COVID jobs

• Overabundance of workers

What is the purpose of the industry transformation plan in New Zealand's tourism sector?

• To enhance service expectations

• To increase the cost of tourism

• To reduce the number of tourists

• To eliminate tourism jobs