Accor Sees Limited Recovery in Asia ex-China Hotels

Accor Sees Limited Recovery in Asia ex-China Hotels

Assessment

Interactive Video

Business

University

Hard

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The video discusses the reopening of economies in Asia, focusing on the hotel industry's challenges and recovery efforts. It highlights the limited reopening outside China, with low occupancy rates and a reliance on leisure travel. Singapore's market is heavily impacted due to its dependence on international travel. China's reopening strategy shows improvement, with occupancy rates rising. Employment in the hotel sector is recovering, supported by government aid. Travel bubbles are emerging, but corporate travel remains crucial for full recovery. The company maintains an asset-light strategy, working with owners to navigate the pandemic.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary type of travel that is beginning to recover in Asia?

Corporate travel

Leisure travel

Government travel

Educational travel

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Singapore expected to be one of the worst impacted markets?

Due to its strong government support

Because of its large domestic market

Because 90% of its business comes from outside the city

Due to its reliance on domestic travel

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the occupancy rate for luxury hotels in China at the end of the last month mentioned?

61%

7%

42%

65%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of employees in China were re-employed by Q4?

50%

60%

100%

80%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a travel bubble?

A new hotel management strategy

A type of leisure travel

A government-supported travel corridor between countries

A financial term for hotel investments

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of the hotel industry's strategic approach mentioned in the last section?

Owning more hotels

Reducing corporate travel

Divesting real estate

Increasing leisure travel

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is essential for the success of the hotel industry according to the last section?

Reviving corporate travel

Reducing employee numbers

Developing new hotels

Increasing leisure travel