BMW's Zipse on Supply Chain, Chips, New 7 Series

The video discusses modern supply chains, production strategies, and the impact of chip shortages on the automotive industry. It highlights the importance of flexibility and market proximity, the challenges of releasing new car models, and the differentiation of new electric vehicles. The video also addresses the effects of sanctions and inflation on sales and emphasizes the significance of circularity in supply chains.

What is considered a key factor in modern supply chains according to the transcript?

• Employee satisfaction

• Proximity to markets

• Brand recognition

• Cost reduction

How did the company manage to grow despite the chip shortage?

• By reducing production

• By increasing prices

• By adjusting product offerings

• By outsourcing production

What is the expected timeline for the chip shortage to ease according to the transcript?

• End of 2022

• Mid 2023

• End of 2023

• Mid 2024

What feature makes the I7 particularly attractive in the luxury vehicle segment?

• Its spacious rear compartment with a theater screen

• Its hybrid engine

• Its low price

• Its limited edition status

Which markets are expected to be the largest for the new electric vehicles?

• Europe and Australia

• South America and Africa

• America and China

• India and Japan

What strategy is mentioned to combat the rising costs of raw materials?

• Increasing product prices

• Reducing workforce

• Hedging and circularity

• Outsourcing production

What is the term used to describe designing products to reduce dependency on raw materials?

• Innovation

• Efficiency

• Circularity

• Sustainability