Snap User Growth Misses

Snap User Growth Misses

Assessment

Interactive Video

Created by

Quizizz Content

Business, Social Studies

University

Hard

The video discusses Snap's financial performance, highlighting better-than-expected revenue driven by e-commerce and mobile apps, despite a decline in user numbers. The content boost from COVID-19 seems to have peaked, but advertising demand remains strong. Snap's unique partnerships and augmented reality features position it well against competitors like Facebook. The potential ban of TikTok in the US could benefit Snap due to overlapping user bases. While Snap's revenue per user is lower than competitors, its small size and unique features offer growth potential, especially with new partnerships and features.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason for Snap's revenue numbers being better than expected?

Increased user numbers

Boost from e-commerce and mobile apps

Higher advertising rates

New partnerships with Disney and ESPN

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Snap's user engagement change during the COVID-19 pandemic?

It decreased significantly

It remained stable

It increased and continues to grow

It saw a boost that has now peaked

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unique advantage does Snap have in the market according to Evan Spiegel?

Exclusive content partnerships

Focus on brand safety and privacy

Larger user base than Facebook

Lower advertising costs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What could potentially benefit Snap if TikTok faces regulatory issues?

Overlap in user base with TikTok

Increased advertising revenue

New partnerships with TikTok

Higher user engagement

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key feature of Snap that contributes to its growth potential?

Lower user acquisition costs

Higher average revenue per user than Twitter

Augmented reality features

Exclusive content with NFL

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Snap's average revenue per user compare to its competitors?

Higher than Facebook

Lower than Twitter and Facebook

Equal to Twitter

Higher than Google

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is expected to drive Snap's revenue in the future?

Increased advertising from financial services

Higher user numbers

New features and partnerships

Legacy businesses like automotive