iFlix's Goldstein Says Focus Is on Local Content

The video discusses Iflix, a video streaming service targeting emerging markets in Asia, the Middle East, and Africa. David Goldstein, head of Asia, talks about Iflix's strategy to deliver localized content and compete with Netflix by focusing on local tastes and preferences. The company plans to produce original content and address piracy by offering a convenient and affordable service. Iflix aims to expand in challenging markets, avoiding China, and seeks to integrate with mobile operators to enhance user experience.

What is the primary focus of iFlix in terms of market expansion?

• European markets

• Developed countries

• North American markets

• Emerging markets

How does iFlix plan to differentiate itself from Netflix?

• By offering cheaper subscription rates

• By providing localized content and services

• By entering the Chinese market

• By focusing on Western content

What type of content is iFlix planning to produce?

• Reality TV shows

• Documentaries

• Action movies

• Comedies and original productions

What is considered iFlix's main competition?

• Netflix

• Local TV channels

• Cable networks

• Piracy

Why is iFlix not planning to enter the Chinese market?

• Due to high competition

• Due to regulatory challenges

• Due to a focus on other difficult countries

• Due to lack of interest

How does iFlix plan to combat piracy?

• By reducing subscription fees to zero

• By providing a more convenient service

• By offering free content

• By partnering with piracy websites

What is a key strategy for iFlix's product evolution?

• Increasing subscription fees

• Integrating with mobile operators

• Focusing solely on desktop users

• Expanding into Western markets