
Lyft Co-Founder John Zimmer on Growth and #DeleteUber Campaign
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Business
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University
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Practice Problem
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What percentage of the U.S. miles traveled do Lyft and Uber currently account for?
0.5%
10%
5%
1%
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was Lyft's market share growth in the previous year?
3.0X
2.3X
2.0X
1.5X
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Lyft manage to compete with Uber despite having significantly less capital?
By lowering prices
Through strategic and asymmetrical tactics
By merging with another company
By focusing solely on marketing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the core values that Lyft emphasizes in its business strategy?
Rapid technological innovation
Cutting costs
Treating people well
Aggressive expansion
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a common misconception about Lyft's approach in its early days?
That it was too aggressive
That it was too expensive
That being nice was a weakness
That it was too focused on technology
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did the 'Delete Uber' campaign affect Lyft's business?
It resulted in a merger with Uber
It caused a decrease in market share
It led to a temporary increase in business
It had no impact
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a significant event for Lyft in 2017?
Lyft's merger with another company
Lyft's IPO
The 'Delete Uber' campaign
A major data breach
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