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Lyft Co-Founder John Zimmer on Growth and #DeleteUber Campaign

Lyft Co-Founder John Zimmer on Growth and #DeleteUber Campaign

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses Lyft's significant growth, achieving over 500 million rides and a substantial market share. It highlights the competitive dynamics with Uber, emphasizing Lyft's strategic and values-driven approach. The impact of Uber's challenges, such as the 'delete Uber' campaign, on Lyft's business is also explored, showcasing Lyft's focus on drivers and passengers to maintain growth.

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of the U.S. miles traveled do Lyft and Uber currently account for?

0.5%

10%

5%

1%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Lyft's market share growth in the previous year?

3.0X

2.3X

2.0X

1.5X

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Lyft manage to compete with Uber despite having significantly less capital?

By lowering prices

Through strategic and asymmetrical tactics

By merging with another company

By focusing solely on marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the core values that Lyft emphasizes in its business strategy?

Rapid technological innovation

Cutting costs

Treating people well

Aggressive expansion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a common misconception about Lyft's approach in its early days?

That it was too aggressive

That it was too expensive

That being nice was a weakness

That it was too focused on technology

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the 'Delete Uber' campaign affect Lyft's business?

It resulted in a merger with Uber

It caused a decrease in market share

It led to a temporary increase in business

It had no impact

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant event for Lyft in 2017?

Lyft's merger with another company

Lyft's IPO

The 'Delete Uber' campaign

A major data breach

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