Building Your Personal Brand

The video discusses personal branding, emphasizing the importance of storytelling and building a brand independent of one's employer. Aliza Licht shares her career journey, highlighting her experience as DKNYPR Girl and the lessons learned about brand storytelling. The video also covers strategies for social media presence, the importance of diversification across platforms, and common professional mistakes. Key advice includes being active on LinkedIn, not oversharing, and engaging in meetings.

What is Aliza Licht's initial approach when meeting someone new?

• Sharing personal stories

• Asking questions and showing interest

• Delivering an elevator pitch

• Discussing her professional achievements

What was the key lesson Aliza Licht learned from her experience as DKNYPR Girl?

• Keep your identity anonymous

• Use multiple social media platforms

• Focus on storytelling

• Always sell your brand

Why does Aliza Licht advise against having your employer's name in your social media handle?

• It violates company policy

• It limits your personal brand

• It shows lack of loyalty

• It confuses your audience

Which platform does Aliza Licht consider non-negotiable for professionals?

• LinkedIn

• Instagram

• Twitter

• TikTok

What is Aliza Licht's advice regarding social media platform usage?

• Focus on one platform

• Diversify across platforms

• Avoid new platforms

• Stick to traditional media

What is a common mistake people make on LinkedIn according to Aliza Licht?

• Not posting enough

• Oversharing personal details

• Using too many hashtags

• Ignoring connection requests

What is a key mistake people make in meetings?

• Arriving late

• Turning off the camera

• Talking too much

• Using technical jargon