#Oops: Twitter CFO Noto Experiences Direct Message Fail

#Oops: Twitter CFO Noto Experiences Direct Message Fail

Assessment

Interactive Video

Journalism

9th - 10th Grade

Hard

Created by

Quizizz Content

FREE Resource

Twitter's CFO Anthony Noto accidentally tweeted a private message about a company acquisition plan, highlighting challenges in distinguishing between public and private messages on the platform. The incident, termed a 'DM fail', raises questions about Twitter's usability and the implications for Noto's reputation. Speculation surrounds the company involved, with some suggesting it might be 'Mike'. The discussion also touches on Twitter's role in public events like the Ferguson press conference and the challenges of monetizing such engagement.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the nature of Anthony Noto's mistake on Twitter?

He tweeted a private message about a company acquisition.

He posted a financial report publicly.

He shared a personal photo accidentally.

He deleted an important tweet.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term 'DM Fail' refer to?

Accidentally sending a private message as a public tweet.

A system crash during direct messaging.

A delay in message delivery.

A failure in direct messaging systems.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important for Twitter to improve its messaging features?

To prevent public-private message mistakes.

To increase the number of tweets.

To enhance video sharing capabilities.

To improve user interface design.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Anthony Noto's credentials affect the impact of his mistake?

His credentials led to his resignation.

His credentials were irrelevant.

His credentials worsened the situation.

His strong credentials minimized the impact.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What speculation arose following Noto's tweet?

The identity of the company he intended to acquire.

His resignation from Twitter.

A new Twitter feature launch.

A change in Twitter's leadership.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter demonstrate its utility during public events?

By providing real-time conversation tracking.

By offering live video streaming.

By sending notifications to users.

By hosting online polls.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Twitter face in monetizing public discourse?

Balancing ad placement with user experience.

Increasing the number of users.

Enhancing video quality.

Improving tweet visibility.