'You still have to Come Together Face-to-Face to Close Deals'- Monocle's Brûlé

The transcript discusses the resurgence of events in Milan and Europe post-COVID, highlighting the increased travel and diverse international presence. It contrasts Europe's recovery with the US and Asia, noting higher vaccination rates and pragmatic approaches. The conversation shifts to media consumption trends, with a renewed interest in print media despite digital growth. The discussion also covers changes in travel and shopping behaviors, with a focus on luxury and private travel. Finally, it explores advertising trends, government spending, and business adaptations in the post-pandemic landscape.

What is the current state of vaccination uptake in Europe compared to the US?

• Not mentioned

• Equal to the US

• Higher than the US

• Lower than the US

What approach has Milan and Lombardy taken towards the influx of visitors?

• A strict lockdown approach

• A pragmatic point of view

• No specific approach

• A complete ban on visitors

Why is there still a demand for print media despite the digital shift?

• Print media is cheaper

• People prefer reading on screens

• People want a break from screens

• Print media is more accessible

What is Milan known for in the context of luxury?

• A financial hub

• A technology hub

• A luxury hub

• A digital hub

What change in travel habits is observed post-pandemic?

• No change in travel habits

• Decrease in business travel

• Increase in private travel

• Decrease in private travel

Which sector is NOT mentioned as a source of ad spending for Monocle?

• Luxury goods

• Technology

• Tourism

• Government

What is the expected outcome of face-to-face interactions in business according to the transcript?

• They are unnecessary

• They are only needed for small deals

• They are crucial for closing big deals

• They are less effective than virtual meetings