Sonos Launched a Home Speaker That Can't Eavesdrop on You

Sonos introduces its new product, Move, marking a shift beyond home audio to outdoor and portable solutions. The Move addresses customer demand for outdoor and portable speakers, leveraging Sonos' expertise in home audio. Alongside Move, Sonos launches the 1SL and Port for home use, focusing on privacy by offering products without microphones. Sonos remains open to integrating various voice assistants, including Siri, while maintaining partnerships with Amazon and Google. Despite competition from big tech, Sonos emphasizes its unique offering of customer choice in streaming and voice services. The company also stresses the importance of privacy and responsible data handling.

What is the main reason Sonos decided to launch the Move speaker?

• To compete with Apple

• To fulfill customer requests for outdoor and portable speakers

• To replace their existing home audio products

• To introduce a new streaming service

What is unique about the Sonos 1SL product?

• It is waterproof

• It has no microphones for privacy-focused users

• It is exclusively available in black

• It is the first Sonos product with a built-in camera

How does Sonos view its partnerships with Amazon and Google?

• As a means to eliminate competition

• As a way to provide more choices to customers

• As a threat to their business

• As a temporary arrangement

What is Sonos's stance on integrating Apple's Siri?

• They are not interested

• They are open to it when Apple is ready

• They have already integrated it

• They plan to develop their own voice assistant instead

What does Sonos believe sets them apart from big tech companies?

• Their ability to offer freedom of choice in services

• Their focus on hardware design

• Their exclusive streaming service

• Their lower pricing strategy

How does Sonos approach the handling of customer data?

• They prioritize transparency and respect for customer data

• They sell data to third parties

• They do not collect any customer data

• They only use data for marketing purposes

What lesson does Sonos believe tech companies should learn regarding customer data?

• To collect as much data as possible

• To focus solely on product development

• To be transparent and respectful in data handling

• To avoid using any customer data