Biogen CEO Sees New Chapter in Fight Against Alzheimer's

Biogen CEO Sees New Chapter in Fight Against Alzheimer's

Assessment

Interactive Video

Business, Engineering, Health Sciences, Biology

University

Hard

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The transcript discusses the FDA's accelerated decision on a new Alzheimer's treatment by Biogen, highlighting its significance for patients and caregivers. It covers the treatment's efficacy and safety, the scientific debate on amyloids, and the market potential. The economic impact, pricing strategy, and global accessibility are also addressed, emphasizing the importance of equitable access for underserved populations.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason for the Biogen team's lack of anxiety regarding the FDA's decision?

They had no competition.

They were confident in their marketing strategy.

They had insider information.

They followed the science for many years.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary target of the Alzheimer's treatment discussed?

Neurotransmitters

Amyloid plaques

Blood sugar levels

Heart rate

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the estimated annual cost of the Alzheimer's treatment for an average consumer?

$10,000

$56,000

$100,000

$25,000

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which global regions are mentioned as being involved in the review process for the Alzheimer's treatment?

New Zealand, Iceland, Greenland

Europe, Japan, Australia

Africa, South America, Antarctica

Middle East, India, Russia

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What commitment has the company made regarding the price increase of the treatment?

To double the price every two years

To increase prices annually

To not increase prices for the next four years

To decrease prices by 10% each year

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which populations are specifically mentioned as having a higher incidence risk for Alzheimer's?

Caucasian and Native American

Asian and Pacific Islander

Latin X and Black African American

Middle Eastern and European

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's approach to ensuring equitable access to the treatment?

Providing free treatment to all

Focusing only on urban areas

Partnering with luxury clinics

Collaborating with CVS and learning from the pandemic