Cyber Monday Sales: Shoppers Hit Phones Instead of Stores

Cyber Monday Sales: Shoppers Hit Phones Instead of Stores

Assessment

Interactive Video

Business, Information Technology (IT), Architecture, Life Skills

University

Hard

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The transcript discusses Amazon's extended Black Friday promotions and the shift towards online shopping. It highlights Amazon's growth compared to Walmart, the challenges Amazon faces in maintaining growth, and issues with counterfeit products and fake reviews. The discussion also covers expected retail trends for December, emphasizing the importance of convenience and Amazon Prime in driving sales.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the new duration of Amazon's Black Friday promotions?

33 days

10 days

22 days

5 days

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main reasons for the shift towards online shopping?

Limited selection

Higher prices

Convenience and free delivery

Lack of innovation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many fulfillment centers did Amazon add in the third quarter?

5

26

10

18

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which non-core verticals are contributing to Amazon's growth?

Home and kitchen

Electronics and gadgets

Apparel and consumables

Books and music

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge Amazon faces in maintaining growth?

High shipping costs

High employee turnover

Counterfeit products

Limited product range

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Amazon's strategy to keep customers from leaving Prime?

Offering discounts

Building a moat around Prime

Reducing membership fees

Increasing advertising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary driver of Amazon's business growth?

Wide product range

Prime membership

Low prices

Fast shipping