Singapore Tourism Board CEO on Reviving Tourism

The video discusses the recovery of travel and tourism in Singapore, highlighting the pent-up demand from Southeast Asia and the challenges in meeting capacity. Singapore aims to differentiate itself through unique events and sustainability efforts. The country is still far from pre-COVID tourism levels, with a focus on regional travelers. Economic factors like currency volatility and geopolitical issues impact tourism, but Singapore is leveraging its competitive edge to attract visitors.

What is one of the main reasons for the increase in tourism demand in Singapore?

• Pent-up demand from Southeast Asia

• Lower travel costs

• New airline routes

• Increased advertising

What is the expected number of visitors to Singapore for the year mentioned?

• 15 to 17 million

• 10 to 12 million

• 4 to 6 million

• 19 million

How is Singapore trying to differentiate itself from other cities in the region?

• By offering cheaper flights

• By hosting distinctive events

• By increasing hotel capacity

• By reducing taxes

Which area is NOT a focus for Singapore's tourism strategy?

• Distinctive Events

• Cultural Heritage

• Health and Wellness

• Sustainability

What was Singapore's tourism revenue in 2019?

• 15.3 billion Singapore dollars

• 27.7 billion Singapore dollars

• 30.5 billion Singapore dollars

• 22.1 billion Singapore dollars

What global factor is mentioned as impacting tourism demand?

• Technological advancements

• Population growth

• Currency volatility

• Climate change

Which market is Singapore focusing on to boost tourism?

• North American tourists

• Southeast Asian travelers

• Middle Eastern visitors

• European travelers