Twitter Has the Most Valuable Audience for Advertisers, CFO Segal Says

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Business
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the main reason for Twitter's shift from reporting monthly active users to daily active users?
To align internal and external metrics for transparency
To compete with Facebook and Snap
To simplify the reporting process
To increase the number of users
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do advertisers prefer Twitter despite its smaller audience compared to other platforms?
Twitter has the largest audience
Twitter provides more detailed user data
Twitter's audience is most valuable when receptive
Twitter offers the cheapest advertising rates
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How has Twitter improved its service for users in recent years?
By focusing on monthly user growth
By increasing the number of ads
By making it easier to find relevant content
By reducing the number of tweets
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Twitter's primary focus in terms of user engagement?
Increasing monthly active users
Enhancing daily user engagement
Reducing advertising costs
Competing with Facebook's user base
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the expected expense growth for Twitter in 2019?
10%
15%
20%
25%
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which product change did Twitter implement to improve user experience?
Introducing a new messaging app
Switching to a chronological timeline
Reducing the number of tweets per day
Increasing the number of ads shown
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the two main areas Twitter is focusing on to expand its audience?
Video content and live streaming
Conversations and events/topics
Gaming and virtual reality
E-commerce and online shopping
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