Kohl’s CEO Gass on 2021 Retail Outlook

The video discusses Kohl's response to the pandemic, highlighting its strategic focus on omnichannel growth and active lifestyle. It details the partnership with Sephora to enhance the beauty sector and outlines diversity and inclusion initiatives. The video also covers the Amazon partnership, innovation efforts, and future challenges, emphasizing the importance of stores in a post-pandemic world.

What was one of the major challenges Kohl's faced during the COVID-19 pandemic?

• Expanding their store locations

• Managing financial liquidity

• Launching a new product line

• Reducing employee numbers

Why is Kohl's focusing on the active and casual lifestyle market?

• It is less competitive

• It aligns with customer lifestyle changes

• It requires less investment

• It is a declining market

What is a key benefit of Kohl's partnership with Sephora?

• Increase in store locations

• Access to a new customer base

• Reduction in store size

• Decrease in product variety

How does Kohl's plan to integrate Sephora's digital experience?

• By creating a separate app

• By merging digital assets

• By reducing online presence

• By focusing only on in-store sales

What is one of Kohl's diversity and inclusion goals?

• Reducing employee diversity

• Doubling spend on diverse suppliers

• Eliminating diversity programs

• Focusing only on male customers

Why is it important for Kohl's to reflect customer diversity in their workforce?

• To better serve their customer base

• To reduce marketing costs

• To focus on a single demographic

• To increase product prices

What has been a significant lesson from Kohl's partnership with Amazon?

• The need to focus solely on online sales

• The benefit of eliminating returns

• The power of strategic partnerships

• The importance of reducing store size

What is one of the future plans for Kohl's partnership with Amazon?

• Expanding store sizes

• Introducing Amazon grocery next door

• Reducing the number of stores

• Focusing only on clothing

What is Kohl's outlook on the role of physical stores in 2021?

• Stores will remain important

• Stores will only serve as warehouses

• Stores will become obsolete

• Stores will focus solely on returns

How does Kohl's plan to address the challenges in 2021?

• By reducing partnerships

• By closing all stores

• By focusing on operational excellence

• By eliminating digital sales