Pop Quiz: Do Celebrity Political Endorsements Actually Work?

The video explores the role of celebrity endorsements in politics, starting with a quiz on celebrities like Donald Glover, Janelle Monáe, and Donnie Wahlberg. It discusses the impact of endorsements, using examples like Oprah Winfrey's support for Barack Obama and Taylor Swift's political statements. The concept of heuristics in voting is introduced, explaining how voters use shortcuts to make decisions. Historical endorsements by figures like Frank Sinatra are contrasted with modern examples, highlighting the complexities and potential influence of celebrity involvement in political campaigns.

Which celebrity endorsed Andrew Yang in 2020 and worked as a creative consultant for his campaign?

• Donald Glover

• Donnie Wahlberg

• Taylor Swift

• Janelle Monáe

What is the term used to describe mental shortcuts that voters use to make decisions?

• Persuasions

• Biases

• Heuristics

• Endorsements

Which celebrity's endorsement was linked to a significant increase in campaign contributions for Barack Obama?

• Kim Kardashian

• Oprah Winfrey

• Frank Sinatra

• Taylor Swift

Which celebrity's endorsement led to a spike in voter registration in Tennessee, although the endorsed candidate lost?

• Oprah Winfrey

• Taylor Swift

• Kim Kardashian

• Janelle Monáe

What are the three key factors that make a celebrity endorsement effective?

• Popularity, Wealth, Influence

• Fame, Charisma, Power

• Notoriety, Talent, Credibility

• Familiarity, Likability, Credibility

Which celebrity is noted for their involvement in criminal justice reform, enhancing their political credibility?

• Janelle Monáe

• Kim Kardashian

• Taylor Swift

• Oprah Winfrey

What is one of the main benefits of celebrity endorsements, even if they don't sway elections?

• Improving public relations

• Increasing celebrity fame

• Raising awareness for issues

• Boosting merchandise sales