A Swiss Watchmaker CEO's Take on the Apple Watch

The transcript discusses the anticipation for Apple's iPhone 6 and the upcoming Apple Watch. Jean Marc Jacquot, CEO of Parmigiani, shares insights on the luxury watch market, emphasizing the craftsmanship involved in creating Parmigiani timepieces. He discusses the impact of smartwatches on the traditional watch industry, expressing optimism about the coexistence of smart and mechanical watches. Jacquot believes that while smartwatches like the Apple Watch are not direct competitors, they present opportunities for the watch industry to innovate. He also reflects on the potential collaboration with Apple and the evolving landscape of wearable technology.

What is the range of time it can take to manufacture a Parmigiani watch?

• Two weeks to six months

• Three months to one year

• One month to two years

• One week to one year

What is the starting price for a Parmigiani watch that takes two years to make?

• $250,000

• $180,000

• $100,000

• $50,000

How does Jean Marc Jacquot view the introduction of the Apple Watch?

• As a threat to traditional watches

• As a temporary trend

• As a positive opportunity for the watch industry

• As irrelevant to the Swiss watch market

What is Jean Marc Jacquot's main concern about the Apple Watch?

• It will replace traditional watches

• It is not a real watch

• It will cause stress to users

• It will not succeed in the market

According to Jean Marc Jacquot, why might the Apple Watch succeed where others have not?

• It is cheaper than other smartwatches

• It has a large community backing

• It offers more features than traditional watches

• It is made in Switzerland

What is Jean Marc Jacquot's view on the potential collaboration with Apple?

• He is not interested

• He sees it as a future possibility

• He believes it would be unsuccessful

• He thinks it would harm Parmigiani's brand

What does Jean Marc Jacquot suggest about the future market for traditional and high-tech watches?

• Traditional watches will become obsolete

• High-tech watches will dominate the market

• Only luxury watches will survive

• Both will have significant markets