The Trillion Dollar Mission of Impossible Foods

The video discusses Impossible Foods' mission to replace animal-based meat with plant-based alternatives by 2035. It highlights the environmental benefits, challenges, and market opportunities for plant-based meat, including competition with Beyond Meat. The video also covers the controversy surrounding heme, a key ingredient, and the impact of COVID-19 on the industry. It emphasizes the importance of global markets, particularly China, for future growth.

What is the primary goal of Impossible Foods by 2035?

• To reduce the cost of plant-based meat by 50%

• To replace animal-based meat with plant-based alternatives globally

• To become the largest meat producer in the world

• To develop new flavors of plant-based meat

What is the key ingredient in the Impossible Burger that gives it a meat-like taste?

• Tofu

• Soy protein

• Heme

• Mushroom extract

What is one of the main criticisms of the Impossible Burger?

• It is not available in many countries

• It is more highly processed than traditional meat

• It is too expensive

• It lacks flavor

Which fast-food chain did the Impossible Burger expand into during the summer of 2019?

• Subway

• McDonald's

• Wendy's

• Burger King

What is the main market that both Impossible Foods and Beyond Meat are targeting for future growth?

• Australia

• China

• South America

• Europe

How did the COVID-19 pandemic affect the plant-based meat industry?

• It increased demand due to meat supply issues

• It led to a decrease in sales

• It had no impact

• It caused plant-based meat prices to rise

What is a potential long-term benefit of plant-based meat according to the video?

• It will eliminate the need for farming

• It will become cheaper than traditional meat

• It will contribute to a greener and more humane future

• It will completely replace all traditional meat