Sweet Sound of a Groundbreaking Deal

Sweet Sound of a Groundbreaking Deal

Assessment

Interactive Video

Business, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses SoundCloud's new licensing deal with Warner Brothers, highlighting its significance for artists and the music industry. It outlines SoundCloud's evolution through different phases, focusing on audience building and revenue sharing. The expansion of partnerships, including major labels and non-music partners, is emphasized. Future growth prospects, revenue models, and global reach are explored, along with insights into funding and investor interest. The video concludes with advice on negotiating deals with major labels.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary benefit of the deal between SoundCloud and Warner Brothers Music?

Increased advertising revenue for SoundCloud

Exclusive streaming rights for Warner's music on SoundCloud

SoundCloud acquiring Warner Brothers Music

Warner artists and songwriters joining SoundCloud's revenue sharing program

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected outcome of SoundCloud's partnership with Warner in terms of revenue?

It will have no impact on SoundCloud's revenue

It will significantly boost SoundCloud's revenue

It will decrease SoundCloud's revenue

It will only benefit Warner financially

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main focus of SoundCloud's second phase of development?

Building a large audience

Partnering with major labels

Creating a tool for artists

Introducing a subscription model

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does SoundCloud plan to boost its revenues according to the third section?

By hosting live events

By selling music tracks

Through advertising and a future subscription component

By increasing subscription fees

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is SoundCloud's vision for its global platform?

To limit its services to music streaming

To expand its reach to a billion users worldwide

To focus solely on the US market

To partner only with major labels

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is SoundCloud's current approach to funding?

Planning an IPO in the near future

Not fundraising and focusing on building a sustainable business

Relying solely on advertising revenue

Actively seeking new investors

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advice is given for striking deals with major labels like Sony or Universal?

Avoid complicated negotiations

Take time and ensure the deal is done correctly

Focus on short-term gains

Rush the process to secure the deal quickly