Will Console Makers Have Tough Time in China?

The video discusses the gaming market in China, highlighting its growth and the dominance of social games due to a long-standing ban on consoles. It explores the potential for console market growth and the competition between Sony and Microsoft, with Microsoft having a first mover advantage. The challenges of changing consumer habits and pricing strategies are examined, particularly in the context of piracy. Nintendo's strategy to develop a console tailored for the Chinese market, focusing on local content, is also discussed.

What was the estimated size of the gaming market in China last year?

• $13 billion

• $10 billion

• $20 billion

• $18 billion

Which company is considered to have a first-mover advantage in the Chinese console market?

• Sega

• Microsoft

• Nintendo

• Sony

What pricing strategy has Microsoft adopted for its consoles in China?

• Subscription-based model

• Cheaper consoles, expensive games

• Expensive consoles, cheaper games

• Same pricing as the US

What is a significant challenge for console makers in China?

• High production costs

• Lack of local developers

• Piracy

• Limited internet access

Why might Sony consider a different pricing strategy in China?

• To offer gesture-based controls

• To attract more traditional gamers

• To address piracy issues

• To compete with Nintendo

What is Nintendo's approach to entering the Chinese market?

• Reducing console prices significantly

• Partnering with Microsoft

• Designing a console with local content

• Focusing on global content

What is a potential benefit for Nintendo in focusing on local developers?

• Reducing production costs

• Increasing international market share

• Improving console hardware

• Avoiding piracy