YSL Beauty's Goal to 'Rewild Our Earth'

The video discusses a global sustainability program with three main pillars: reducing impact, supporting women, and protecting biodiversity. It outlines goals for biobased ingredients and refill initiatives, emphasizing consumer behavior change. The company aims for carbon neutrality and emission reductions, while adapting to post-COVID consumer trends with a focus on skincare and sustainable products.

What is the main goal of the 'Change the Rule, Change the Future' program?

• To increase sales by 50%

• To expand into new markets

• To reduce environmental impact and support social causes

• To launch new beauty products

By what year does the brand aim to achieve 95% biobased ingredients in their products?

• 2022

• 2030

• 2025

• 2023

What significant change in consumer behavior is the brand trying to encourage?

• Switching to online shopping

• Using refillable product bottles

• Buying more luxury products

• Purchasing more perfumes

Since when have the brand's serums and creams been rechargeable?

• 2017

• 2015

• 2019

• 2021

What is a key benefit of refillable products mentioned in the transcript?

• They are more expensive

• They are more practical and generous

• They are less durable

• They are harder to find

How has consumer demand shifted post-COVID according to the transcript?

• Increased demand for perfumes

• Increased demand for skincare products

• Decreased interest in beauty products

• Increased demand for makeup

What does 'cradle to cradle' certification imply about the products?

• They are eco-designed and healthy

• They are made from recycled materials

• They are only available online

• They are cheaper than competitors