Dissecting Apple's iPhone 7 Launch

Dissecting Apple's iPhone 7 Launch

Assessment

Interactive Video

Business, Other

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the demand for the iPhone 7, highlighting T-Mobile and Sprint's significant order increases compared to AT&T and Verizon. It covers insights from a telecommunications conference, focusing on market share, promotions, and Verizon's media strategy following its acquisitions of AOL and Yahoo. The discussion also touches on ad blocking, privacy regulations, and the growth potential in digital media and advertising.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main difference in iPhone 7 sales between T-Mobile/Sprint and AT&T/Verizon?

All companies had similar sales volumes.

T-Mobile and Sprint had significantly more sales than AT&T and Verizon.

T-Mobile and Sprint had fewer sales than AT&T and Verizon.

AT&T and Verizon had significantly more sales than T-Mobile and Sprint.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential risk for companies offering expensive phones at low prices?

Reduced brand recognition

Lower customer satisfaction

Higher credit risk

Increased market share

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Verizon's strategy after acquiring AOL and Yahoo?

To merge them with Google

To focus solely on hardware development

To integrate them and enhance ad tech capabilities

To sell off both companies

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Verizon plan to structure its digital media assets?

As a shopping mall of Internet brands

As a series of independent companies

As a single large brand

As a non-profit organization

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major challenge in the digital media space mentioned in the transcript?

Lack of content creators

Dominance of Google and Facebook

High production costs

Limited internet access

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one way smaller digital media players can compete with giants like Google and Facebook?

By reducing advertising

By focusing on niche content

By offering free services

By merging with larger companies

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What regulatory bodies are involved in privacy rules for internet companies?

The IRS and SEC

The FTC and FCC

The CIA and FBI

The FDA and EPA