Unilever CEO on ‘Woke-Washing’ Mission, Trade War, Brexit

The video discusses Unilever's mission to combat 'work washing' in advertising, emphasizing the importance of businesses taking meaningful action on social and environmental issues. It highlights Unilever's purposeful brands, like Ben and Jerry's, which are driving growth by addressing societal challenges. The discussion also covers potential divestment of brands lacking social purpose, the impact of geopolitical issues like trade wars and Brexit, and Unilever's efforts to promote responsible media practices on social platforms.

What is the term used to describe brands making empty promises without taking action?

• Brand washing

• Work washing

• Purpose washing

• Greenwashing

Which brand is highlighted as a model for purpose-driven action within Unilever?

• Ben and Jerry's

• Domestos

• Lifebuoy

• Dove

What is the main focus of Ben and Jerry's current campaign?

• Economic growth

• Criminal justice and equality

• Environmental sustainability

• Health and wellness

What is Unilever's strategy for brands that do not find a higher purpose?

• Increasing marketing efforts

• Merging with other brands

• Rebranding

• Divestment

How does Unilever manage geopolitical uncertainties like trade wars?

• By reducing production

• By diversifying internationally

• By increasing prices

• By focusing on domestic markets

What is Unilever's stance on Brexit?

• It is not a concern

• It is a major threat

• It is manageable

• It will boost trade

What initiative did Unilever announce to address social media issues?

• Alliance for Digital Safety

• Alliance for Responsible Media

• Digital Responsibility Coalition

• Social Media Safety Network