How TCL Plans to Shake Up the Smartphone Industry

The video discusses the mobile industry's market saturation and the company's unique position in over 160 countries. It highlights the growth potential in emerging markets through feature phones and the transition to 3G phones. The company offers a range of products from feature phones to flagship smartphones, focusing on affordability. Despite competition from major players like Lenovo, the company leverages its core competencies, low-cost structure, and strong operator relationships. The video concludes with confidence in growth, especially in China and Europe, despite economic headwinds.

What is the company's strategy for growth in emerging markets?

• Partnering with local brands

• Focusing on high-end smartphones

• Delivering feature phones

• Exiting the market

What is the price range for the company's products aimed at the mass market?

• $100 to $200

• $200 to $300

• $30 to $100

• $10 to $50

Which market is currently the company's number one?

• Asia

• Latin America

• Europe

• United States

How does the company plan to handle competition from Lenovo?

• By exiting the market

• By acquiring Lenovo

• By improving core competencies

• By reducing prices

What is one of the company's core competencies?

• Strong product lineup

• Limited product range

• High cost structure

• Weak operator relationships

What is the company's growth rate in smartphone shipments in China?

• 50%

• 75%

• 150%

• 100%

What opportunity does the company see in Europe?

• Growth in 4G replacement

• Decrease in smartphone usage

• Increase in feature phone demand

• Decline in 4G adoption