EasyJet's CEO on Growth in 2018, Cost-Cutting, Brexit

EasyJet's CEO on Growth in 2018, Cost-Cutting, Brexit

Assessment

Interactive Video

Business, Social Studies, Life Skills

University

Hard

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The video discusses EasyJet's market position amidst industry bankruptcies and rising oil prices. It highlights EasyJet's cost management strategies and competitive advantages. The video also covers EasyJet's preparedness for Brexit, consumer demand trends, and growth strategies, including capacity expansion. Finally, it touches on the leadership transition to Johan Lindgren.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the key factors that contributed to EasyJet's positive outlook in the first half of the year?

Increased competition from new airlines

Dislocations in the market

Decrease in passenger demand

Rising fuel costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has EasyJet positioned itself to handle the challenges of rising oil prices?

By being well hedged

By reducing flight routes

By increasing ticket prices

By cutting staff

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key aspect of EasyJet's business model that helps maintain low costs?

High ticket prices

Limited flight destinations

Frequent changes in management

Relentless focus on cost management

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy did EasyJet implement during Caroline's tenure to enhance its market position?

Focusing on secondary airports

Expanding into primary airports

Reducing the number of flights

Increasing ticket prices

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the benefits of EasyJet's expansion into primary airports?

Higher operational costs

Better deals for customers

Reduced passenger numbers

Increased competition

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has EasyJet prepared for the potential impacts of Brexit?

By cutting staff

By increasing ticket prices

By establishing an airline in Austria

By reducing flights to Europe

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advice did Caroline plan to give to her successor as CEO?

Publicly announce all strategies

Privately share tips if asked

Avoid making any changes

Focus solely on cost-cutting