Counterpoint Research's Pathak on IPL Media Auction

What is the main challenge for companies trying to monetize streaming services in India?

• High subscription costs

• High competition from TV

• Low number of internet users

• Low subscription costs

Why is the IPL media rights deal considered a significant blow to Disney?

• It may lead to a loss of subscribers

• It reduces their dependence on cricket content

• It increases their market share

• It enhances their local content library

What is one reason Amazon might have opted out of the IPL bidding process?

• They have a strong global presence

• They lack brand recognition in India

• They have no interest in sports content

• They are focusing on TV advertising

Which OTT platforms are considered the top three in India?

• Hulu, Amazon, and Disney

• Netflix, Amazon, and Disney

• Netflix, Hulu, and Disney

• Amazon, Hulu, and Netflix

What is the current ratio of TV to streaming advertising revenue in India?

• 75:25 in favor of TV

• 25:75 in favor of streaming

• 60:40 in favor of TV

• 50:50

How might the share of streaming advertising revenue change in the next three years?

• It will decrease

• It will remain the same

• It will increase to 60:40 in favor of streaming

• It will increase to 60:40 in favor of TV

Why was TV particularly popular in India during the past two years?

• Due to high internet costs

• Because of a lack of streaming options

• Due to the pandemic keeping people indoors

• Because of exclusive sports content