Why Lyft Is Launching a Premier Service

The transcript discusses Lyft's introduction of a high-end ride option, Lyft Premier, aimed at meeting the needs of business travelers and those seeking luxury rides. It covers the recruitment of drivers with luxury vehicles, the potential for market expansion, and strategies for engaging both drivers and passengers. The discussion also touches on the potential for partnerships with car manufacturers and the importance of business profiles and expense integration for corporate travel.

What percentage of existing Lyft passengers expressed interest in a higher-end ride option?

• 40%

• 70%

• 60%

• 50%

What is the name of the program that allows drivers to rent vehicles for Lyft?

• Drive Now

• Express Drive

• Lyft Rental

• Lyft Express

What percentage of the corporate travel market is spent on ground transportation?

• 21%

• 15%

• 25%

• 30%

Which cities were mentioned as having the Lyft Premier service available?

• Seattle and Boston

• Los Angeles and New York

• Houston and Dallas

• Chicago and Miami

What is one of the main use cases for Lyft Premier rides?

• Weekend getaways

• Airport rides

• Shopping trips

• Daily commutes

How does Lyft primarily spread the word about its Premier service to potential drivers?

• Word of mouth

• Social media campaigns

• Billboard advertising

• Television ads

What is a potential benefit for drivers using high-end vehicles on Lyft Premier?

• Higher fares per ride

• Free vehicle upgrades

• Priority customer support

• Lower maintenance costs