Starbucks CEO Schultz on Corporate Responsibility, Taxes

The transcript covers a discussion on the responsibilities of businesses to add value to society, focusing on Starbucks' decision to hire refugees and its commitment to diversity and merit-based opportunities. The speaker expresses optimism about America's future and emphasizes the importance of ethical leadership. The transition from CEO to new ventures, such as Starbucks Reserve, is highlighted. The speaker also addresses global engagement and tax criticisms, underscoring the company's commitment to transparency and ethical practices.

What was the primary reason behind Starbucks' decision to hire 10,000 refugees?

• To increase profits

• To align with company values

• To gain political favor

• To follow a government mandate

How does the speaker view the future of America?

• Negatively, due to economic challenges

• Indifferently, focusing on global markets

• Optimistically, believing in the American dream

• Pessimistically, due to political changes

What new venture is the speaker excited about after stepping down as CEO?

• Entering the Chinese market

• Launching a new tech startup

• Building the Starbucks Reserve brand

• Starting a non-profit organization

What is the speaker's approach to engaging with European politicians?

• To criticize their policies

• To promote American products

• To understand and share sensibilities

• To avoid political discussions

How does the speaker respond to criticisms about Starbucks' taxes?

• By ignoring the criticisms

• By blaming local governments

• By emphasizing transparency and commitment

• By denying any issues

What does the speaker believe is crucial for strong leadership?

• Making decisions only when convenient

• Avoiding tough decisions

• Balancing profit with social impact

• Focusing solely on financial success

What is the litmus test for making tough decisions at Starbucks?

• Whether it increases profits

• Whether it reduces costs

• Whether it aligns with political trends

• Whether it makes employees proud