Saks CEO on Consumer Trends, Future of Luxury Retail

Saks CEO on Consumer Trends, Future of Luxury Retail

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses the behavior of luxury consumers, noting a pullback in spending compared to previous years. It highlights differences between online and in-store shoppers, with online consumers being younger. Current fashion trends, such as the 'Yellowstone effect,' are influencing consumer choices, and businesses must adapt quickly. Discounting remains similar to pre-pandemic times, but inflation and supply chain issues affect costs. Growth strategies focus on market share and leveraging first-party data for personalization, while maintaining a strong online presence and partnerships.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key characteristic of core luxury consumers compared to occasional luxury consumers?

They integrate luxury into all aspects of their lives.

They spend less during economic downturns.

They are more affected by economic cycles.

They are the first to stop spending in a crisis.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do online consumers differ from in-store consumers at Saks 5th Ave.?

They prefer more traditional brands.

They are generally older.

They tend to be younger.

They spend more on average.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What fashion trend is mentioned as having an influence on current consumer preferences?

Gothic style

Bohemian chic

Yellowstone effect

Minimalism

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a current trend in consumer behavior regarding promotions?

Consumers are less interested in promotions.

Promotions are more effective than before.

Promotions have no impact on luxury sales.

Consumers are using promotions more than before.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has inflation affected the cost of doing business?

It has had no impact on business costs.

It has only affected digital marketing costs.

It has led to increased labor and wholesale prices.

It has decreased costs significantly.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key component of the growth strategy for the business?

Expanding physical store locations

Reducing online presence

Focusing solely on traditional marketing

Utilizing first-party data for personalization

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the business view its role in the market compared to traditional department stores?

As a discount retailer

As a multi-branded marketplace

As a direct-to-consumer brand

As a traditional department store