Saks CEO on Consumer Trends, Future of Luxury Retail

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Business, Information Technology (IT), Architecture
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key characteristic of core luxury consumers compared to occasional luxury consumers?
They integrate luxury into all aspects of their lives.
They spend less during economic downturns.
They are more affected by economic cycles.
They are the first to stop spending in a crisis.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do online consumers differ from in-store consumers at Saks 5th Ave.?
They prefer more traditional brands.
They are generally older.
They tend to be younger.
They spend more on average.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What fashion trend is mentioned as having an influence on current consumer preferences?
Gothic style
Bohemian chic
Yellowstone effect
Minimalism
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a current trend in consumer behavior regarding promotions?
Consumers are less interested in promotions.
Promotions are more effective than before.
Promotions have no impact on luxury sales.
Consumers are using promotions more than before.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How has inflation affected the cost of doing business?
It has had no impact on business costs.
It has only affected digital marketing costs.
It has led to increased labor and wholesale prices.
It has decreased costs significantly.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key component of the growth strategy for the business?
Expanding physical store locations
Reducing online presence
Focusing solely on traditional marketing
Utilizing first-party data for personalization
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does the business view its role in the market compared to traditional department stores?
As a discount retailer
As a multi-branded marketplace
As a direct-to-consumer brand
As a traditional department store
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