Lightspeed Ventures' Liew on Snap and Celebrity-Backed Startups

Lightspeed Ventures' Liew on Snap and Celebrity-Backed Startups

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the challenges and risks faced by social media platforms, particularly focusing on Snap's market position and innovation. It explores the potential for growth in social media, especially in developing markets, and highlights the role of influencers in creating successful business models. The video also covers investment strategies and market trends, emphasizing the importance of being open-minded and adaptable in the ever-evolving tech landscape.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges faced by social media companies according to the transcript?

Lack of user engagement

Inability to control content propagation

Limited technological resources

High advertising costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Snap influenced the social media industry?

By focusing on hardware development

By acquiring smaller companies

By pioneering features like stories

By reducing advertising costs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential for new social networks according to the transcript?

There is no room for new networks

New networks must focus on hardware

Only established companies can succeed

Startups can disrupt the status quo

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor in the success of new brands led by individuals with social media followings?

Partnerships with tech giants

Extensive paid advertising

Authentic connection with followers

High initial investment

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the investment strategy mentioned in the transcript?

Focusing solely on established companies

Avoiding all media-related investments

Investing in digitally native vertical brands

Prioritizing hardware development

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a risk associated with celebrity-led ventures?

Increased competition from tech giants

Dependence on celebrity credibility

High production costs

Limited market reach

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What approach does the speaker take towards new investment opportunities?

Investing exclusively in social media

Avoiding all new ventures

Focusing only on tech startups

Meeting each company with an open mind