
Lightspeed Ventures' Liew on Snap and Celebrity-Backed Startups
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Business
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University
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Practice Problem
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the main challenges faced by social media companies according to the transcript?
Lack of user engagement
Inability to control content propagation
Limited technological resources
High advertising costs
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How has Snap influenced the social media industry?
By focusing on hardware development
By acquiring smaller companies
By pioneering features like stories
By reducing advertising costs
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the potential for new social networks according to the transcript?
There is no room for new networks
New networks must focus on hardware
Only established companies can succeed
Startups can disrupt the status quo
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key factor in the success of new brands led by individuals with social media followings?
Partnerships with tech giants
Extensive paid advertising
Authentic connection with followers
High initial investment
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the investment strategy mentioned in the transcript?
Focusing solely on established companies
Avoiding all media-related investments
Investing in digitally native vertical brands
Prioritizing hardware development
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a risk associated with celebrity-led ventures?
Increased competition from tech giants
Dependence on celebrity credibility
High production costs
Limited market reach
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What approach does the speaker take towards new investment opportunities?
Investing exclusively in social media
Avoiding all new ventures
Focusing only on tech startups
Meeting each company with an open mind
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