Jawbone CEO: We Saw Cultural Differences in Sleep Data

The transcript discusses the role of devices like Fitbit and Jawbone in improving health through data collection, particularly focusing on sleep. It highlights the complexity of developing such technology and the importance of partnerships, like Jawbone's with Apple. The conversation also explores the future of wearables, their integration with other smart devices, and the potential for these technologies to enhance daily life.

What is one of the main benefits of wearable devices according to the discussion?

• They are easy to manufacture.

• They are cheaper than traditional devices.

• They help improve sleep and movement.

• They are fashionable.

What did the sleep study reveal about different cities?

• College towns have the earliest bedtimes.

• Cultural differences affect sleep habits.

• People in Tokyo sleep the most.

• All cities have the same sleep patterns.

Why is Jawbone working with Apple despite Fitbit's decision not to?

• Apple has a larger market share.

• Fitbit's technology is outdated.

• Jawbone sees Apple as a strategic partner.

• Apple offers better financial incentives.

How does Jawbone plan to introduce users to wearable devices?

• By partnering with fitness centers.

• Through an app that works without hardware.

• By offering free devices.

• By providing discounts on their products.

What is a key feature of Jawbone's wearable devices compared to the Apple Watch?

• They require frequent updates.

• They are only for daytime use.

• They are more expensive.

• They have a longer battery life.

What is the envisioned role of wearables in a connected world?

• To be used only for fitness tracking.

• To serve as fashion accessories.

• To interact with other smart devices.

• To replace smartphones entirely.

How might wearables evolve in terms of fashion?

• They will remain unchanged.

• They will become obsolete.

• They will only be used by athletes.

• They will be integrated into clothing.