Who’s REALLY Paying for Your Cup of Joe?

The video discusses the complexities of coffee pricing, highlighting the stability of retail prices despite rising production costs. It explores the coffee production process from Vietnam to the US, emphasizing the numerous hands involved. Challenges such as climate change and political unrest impact supply chains, affecting prices globally. The economic implications for small businesses and farmers are significant, with many struggling to make a living. The video advocates for reevaluating coffee's value, suggesting that higher consumer prices could benefit the entire supply chain.

What is the main reason for the stability of coffee prices despite rising costs?

• Government subsidies keep prices stable.

• Retail prices do not fluctuate significantly.

• Coffee shops absorb the cost increases.

• Consumers are willing to pay more.

How many pairs of hands typically touch a coffee bean before it reaches the consumer?

• 25 pairs

• 20 pairs

• 15 pairs

• 10 pairs

Which country is the largest producer of robusta beans?

• Colombia

• Vietnam

• Brazil

• Ethiopia

What external factor has NOT been mentioned as affecting coffee supply?

• Climate change

• Supply chain issues

• Political unrest

• Technological advancements

What was the largest price rise of any commodity in 2021?

• Sugar

• Coffee

• Gasoline

• Oil

Why do most coffee farmers struggle to make ends meet?

• Low commodity prices

• Limited market access

• Lack of comprehensive data

• High production costs

What is suggested as a necessary change for the coffee industry?

• Reducing production costs

• Improving shipping logistics

• Increasing transparency

• Raising consumer prices