Imax CEO: 2022 to Be a Very Big Year for Movie Industry

The transcript discusses the recovery of the global cinema industry post-pandemic, highlighting the strong box office performance in Asia and the challenges faced in the US and Europe. It explores market adaptations, such as staggered releases and streaming strategies, and projects a full recovery by 2022 with a robust lineup of films. The impact of vaccination levels on cinema attendance is also examined, with a positive outlook for the industry's future.

Which region has shown a strong recovery in the cinema industry, leading the box office?

• LATAM

• Europe

• North America

• Asia

What strategy did Universal use for the release of F9?

• Released it simultaneously worldwide

• Released it first in North America

• Released it only on streaming platforms

• Released it a month earlier in Asia

What is the general trend in cinema attendance where it is safe to open?

• Attendance is declining

• Only older audiences are returning

• There is a pent-up demand

• People are hesitant to return

By when does the industry expect to return to pre-pandemic box office levels?

• 2022

• 2021

• 2024

• 2023

Which movie is NOT mentioned as part of the upcoming releases in 2022?

• Harry Potter

• Avatar sequel

• Spiderman

• Mission Impossible

What was a major reason for the simultaneous release of movies on streaming platforms during the pandemic?

• Increased demand for streaming

• Lack of new movie content

• Theaters were closed

• Higher profits from streaming

What percentage of people feel safe going to the movies according to the study mentioned?

• 60%

• 50%

• 70%

• 80%