New Spectre EV Coupe a 'True Rolls-Royce,' CEO Says

New Spectre EV Coupe a 'True Rolls-Royce,' CEO Says

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses the introduction of the first electric Rolls Royce, fulfilling a prophecy by Charles Rose. It highlights the car's performance, features, and the transition from traditional V12 engines to electric propulsion. The company plans to fully electrify by 2030, ensuring profitability and maintaining high margins. Collaboration with BMW is crucial for technology integration, while preserving Rolls Royce's unique identity. The video also addresses concerns about the longevity and serviceability of electric vehicles, promising continued support and spare parts availability.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of the new electric Rolls Royce in the luxury car segment?

It is the first electric car in the super luxury segment.

It is the first car to use solar power.

It is the first car with autonomous driving features.

It is the first hybrid car in the luxury segment.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What feature is Rolls Royce known for that is maintained in the new electric model?

High fuel efficiency

Solar charging

Magic carpet ride

Autonomous driving

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected weight of the new electric Rolls Royce compared to the Cullinan?

Same weight as the Cullinan

Weight is not disclosed

Heavier than the Cullinan

Lighter than the Cullinan

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

By what year does Rolls Royce plan to be fully electrified?

2025

2023

2040

2030

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Rolls Royce plan to maintain its profitability after transitioning to electric vehicles?

By reducing production costs

By expanding into new markets

By increasing car prices

By maintaining strong contribution margins per car

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of BMW technology in Rolls Royce's electrification process?

It is used without any modifications.

It is adapted to enhance Rolls Royce's unique features.

It is not used at all.

It is only used for the exterior design.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What ensures that Rolls Royce cars remain serviceable for a long time?

Regular software updates

Availability of spare parts for decades

Frequent model upgrades

Lifetime warranty