Iger: 2017 Will Be a Slower Growth Year for Disney

Iger: 2017 Will Be a Slower Growth Year for Disney

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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The transcript discusses the company's achievements in 2016, including the success of 'Star Wars: The Force Awakens' and the opening of Disneyland Shanghai. It highlights challenges for 2017, such as the absence of a new Star Wars film and the cost of the NBA contract for ESPN. The discussion focuses on ESPN's subscriber losses due to cable light bundles and the potential of new digital platforms to offset these losses. The outlook for ESPN is positive, with expectations of growth in 2018 and beyond, driven by new digital distribution methods and the popularity of live sports.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What were the two major accomplishments for the company in 2016?

Launching a new product line and acquiring a tech company

Releasing 'Star Wars: The Force Awakens' and opening Disneyland in Shanghai

Expanding into new markets and increasing online sales

Developing a new marketing strategy and reducing costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the challenges the company expects to face in 2017?

The cost of the new NBA contract for ESPN

Increased competition from new entrants

A decrease in global market share

A decline in online sales

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is 2017 considered an anomaly for the company?

It is expected to be a year of high growth

It is a year with lower growth than usual

The company plans to launch several new products

There are no major events planned for the year

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has contributed to ESPN's subscriber losses?

Increased competition from other sports networks

Technical issues with ESPN's broadcast

The rise of cable light bundles without ESPN

A decline in sports popularity

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is the company using to address ESPN's subscriber losses?

Including ESPN in new digital bundles

Reducing subscription fees

Launching a new sports channel

Offering exclusive sports content

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company view the future of ESPN?

Optimistic, with growth expected from new digital platforms

Uncertain, due to unpredictable market conditions

Pessimistic due to declining sports interest

Neutral, with no expected changes

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason the company is optimistic about new digital platforms?

They appeal to younger audiences who prefer digital over cable

They offer a poor user interface

They have limited sports content

They are more expensive than traditional cable