I Did Not Expect Twitter Stock to Go Up: Bilton

I Did Not Expect Twitter Stock to Go Up: Bilton

Assessment

Interactive Video

Business, Other

University

Hard

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The transcript covers Twitter's investor meeting, highlighting challenges in user growth and management turnover. It discusses the resolution of the Amazon and Hachette dispute, emphasizing the dynamics of the ebook market. The conversation concludes with predictions on the future of Twitter and Amazon as tech giants.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the main challenges Twitter faced in growing its user base?

Limited global reach

High competition from Facebook

Lack of advertising

Technical issues with the platform

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What internal issue at Twitter is considered more significant than user growth problems?

Poor marketing strategies

Lack of innovation

High employee turnover

Financial instability

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the author benefit from the management turmoil at Twitter?

More media appearances

Consulting opportunities

Higher speaking fees

Increased book sales

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main issue in the Amazon and Hachette dispute?

Pricing of e-books

Advertising rights

Distribution of physical books

Author royalties

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason authors might choose to self-publish on platforms like Amazon?

Guaranteed bestseller status

Higher visibility in bookstores

Control over pricing and distribution

Access to traditional publishing resources

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What potential future integration is mentioned between Twitter and Amazon?

Collaborative content creation

Joint advertising campaigns

Shared user data analytics

Direct book purchases from tweets

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is described as the 'Everything store'?

Twitter

Google

Amazon

Facebook