Asia Is a Great Story for Us, Says Marriott International’s Smith

Asia Is a Great Story for Us, Says Marriott International’s Smith

Assessment

Interactive Video

Business

University

Hard

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The video discusses the growth of leisure travel, particularly from China, despite economic slowdowns and trade tensions. It highlights the importance of digital transformation in the hospitality industry and the strategic management of American brands in China. The company is expanding in Asia, focusing on leisure travel and digital innovations to enhance customer experience.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main driver of growth in the travel industry according to the transcript?

Leisure travel

Corporate travel

Business travel

Domestic travel

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region is identified as a major source of international arrivals?

North America

Europe

Asia

Africa

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has replaced the slowdown in some business sectors?

Corporate investments

Domestic tourism

Leisure travel

Increased manufacturing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of luxury hotel openings are in China?

30%

90%

50%

70%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is considered a potential risk to tourism growth?

Increased leisure travel

Trade tensions

Border restrictions

Digital transformation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new digital initiative has been launched in the travel industry?

A travel agency

A booking website

A travel app

A new hotel chain

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company mitigate the risk of brand boycotts in China?

By focusing on domestic markets

By increasing advertising

By partnering with local companies

By reducing operations