Bumble Sees 'Tremendous' International Growth, Says CEO

The transcript discusses Bumble's business success, driven by investments in product marketing and brand safety, leading to increased user engagement and new subscribers. Despite positive trends, the company maintains a conservative outlook due to pandemic uncertainties. User behavior shows a willingness to meet in person, with new app features addressing comfort levels. Bumble's user base spans various demographics, including Gen Z, millennials, Gen X, and boomers, with significant international growth, particularly in Germany. The brand's mission of empowering women resonates globally.

What are some of the key drivers behind Bumble's recent success?

• Partnerships with other dating apps

• Increased advertising spend

• Continuous investment in product marketing and brand safety

• Reduction in subscription fees

Why is Bumble taking a conservative approach despite positive momentum?

• To reduce operational costs

• To focus on new product development

• Because of a decline in user engagement

• Due to uncertainties around the pandemic

What feature has Bumble introduced to help users express their comfort levels during the pandemic?

• Virtual reality dating

• Discounted subscription plans

• New badges in the app

• Video calling

What trend has been observed among Bumble users regarding vaccination?

• A rise in international users

• A steady number of users revealing their vaccination status

• An increase in virtual dates

• A decline in user numbers

Which age groups are showing significant growth on Bumble?

• Only Gen Z

• Only Boomers

• Only Millennials

• Gen Z, Millennials, Gen X, and Boomers

What makes Bumble's platform unique compared to other social media?

• It has no age restrictions

• It offers free premium features

• It focuses on curated experiences for different age groups

• It allows users to see everyone on the platform

Which international market is rapidly becoming one of Bumble's largest?

• France

• India

• Brazil

• Germany