Zalando Preparing for All Virus Scenarios, CFO Schroeder Says

David Schroeder, CFO of Zalando, discusses the impact of coronavirus on their business, highlighting their strong supply chain position and less reliance on physical stores. He outlines Zalando's focus on growth over profitability, aiming for a 20-25% growth rate and transitioning to a platform business model. The company is also expanding its premium brand offerings, targeting a significant market share in the fashion industry.

What is Zalando's position regarding the impact of the coronavirus on their business?

• They have stopped all operations.

• They have seen a significant impact.

• They are in a better position than many other businesses.

• They are heavily dependent on physical stores.

What is Zalando's main focus in terms of supply chain preparations?

• Spring-summer season

• Fall-winter season

• Immediate demand

• Reducing inventory

What is Zalando's primary goal in terms of business growth?

• To reduce market share

• To triple the business size

• To double the business size

• To maintain current size

What is Zalando's approach to gaining market share?

• Reducing customer base

• Focusing on profitability over growth

• Investing in customer acquisition and relationships

• Limiting product offerings

What is Zalando's long-term target for their EBIT margin?

• 10 to 13%

• 5 to 7%

• 15 to 20%

• 2 to 4%

How did Zalando's premium category perform last year?

• It declined by 10%

• It grew by 20%

• It grew by 45%

• It remained the same

What is Zalando's strategy to become the starting point for fashion?

• Focusing solely on offline stores

• Focusing only on luxury items

• Reducing the number of brands

• Offering a wide range of fashion items