Amazon's Brick and Mortar Push

Amazon's Brick and Mortar Push

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses Amazon's Four Star store concept, which features products rated four stars or above by customers. The store offers a curated selection from popular categories, enhancing the offline shopping experience. It aims to connect with customers and drive revenue growth. The integrity of product ratings is maintained, and the store showcases Amazon devices for hands-on interaction.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the unique feature of Amazon's Four Star Store?

It provides discounts on all products.

It features products rated four stars or above by customers.

It only sells Amazon-branded products.

It offers products with a five-star rating.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does Amazon curate the selection in their physical stores?

To focus solely on books and electronics.

To offer a wider range of products than online.

To reduce the cost of maintaining inventory.

To ensure only top-rated and trending products are available.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advantage does shopping in Amazon's physical store offer?

A larger selection than online.

Access to exclusive online deals.

The ability to physically interact with products.

Free home delivery for all purchases.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key goal of Amazon's physical stores?

To replace online shopping entirely.

To create a new type of shopping experience.

To focus only on selling books.

To offer the same products as online.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Amazon ensure the integrity of their review system?

By only allowing verified buyers to leave reviews.

By having dedicated teams to maintain review quality.

By limiting reviews to Amazon Prime members.

By removing all negative reviews.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the average star rating of products in the Amazon Four Star Store?

3.5 stars

5.0 stars

4.4 stars

4.0 stars

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the most reviewed products in the Amazon Four Star Store?

Fire TV Stick with Alexa Voice Remote

Amazon Echo

Amazon Kindle

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